zinze: (Default)
[personal profile] zinze
Here's the question, you guys:

If a coupon, without doubling, covers the full price of the item, that means the manufacturer is covering the full price.  If the coupon doubles, the store's paying half, but when it doesn't, it's just the manufacturer, which also pays the store handling (and pays for the costs of producing the item). Presumably, the store wouldn't put the item on sale for a price that isn't higher than what they paid the manufacturer.  (Right? Especially not for a sale that doesn't have a limit or a minimum purchase requirement, so it's not presented as a lure-you-into-the-store deal?) So, presumably, the manufacturer would lose money on the situation in which a non-doubled coupon covers the sale price, right?  Right? 

It doesn't really matter, but I feel like this might be a circumstance in which I might not be uncomfortable with eating chicken.  [I'm talking about an item containing chicken, not straight-up chicken, which may only be a psychological difference, but it is one.] But I'm also not sure, because if they're selling more of an item, they might stock more, which is paying the manufacturer? But I guess if the store buys one for every one the manufacturer pays for, that still comes up even.

Thoughts?
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