zinze: (Default)
[personal profile] zinze
Here's the question, you guys:

If a coupon, without doubling, covers the full price of the item, that means the manufacturer is covering the full price.  If the coupon doubles, the store's paying half, but when it doesn't, it's just the manufacturer, which also pays the store handling (and pays for the costs of producing the item). Presumably, the store wouldn't put the item on sale for a price that isn't higher than what they paid the manufacturer.  (Right? Especially not for a sale that doesn't have a limit or a minimum purchase requirement, so it's not presented as a lure-you-into-the-store deal?) So, presumably, the manufacturer would lose money on the situation in which a non-doubled coupon covers the sale price, right?  Right? 

It doesn't really matter, but I feel like this might be a circumstance in which I might not be uncomfortable with eating chicken.  [I'm talking about an item containing chicken, not straight-up chicken, which may only be a psychological difference, but it is one.] But I'm also not sure, because if they're selling more of an item, they might stock more, which is paying the manufacturer? But I guess if the store buys one for every one the manufacturer pays for, that still comes up even.

Thoughts?

Date: 2017-05-24 01:31 am (UTC)
kihou: (Default)
From: [personal profile] kihou
Yeah, I think the manufacturer loses money on that particular sale, in the hope that some combination of "people who buy the free one like it and buy more non-free ones later" and "stores see a lot of people buying the thing and stock more of it, which causes more people to buy it because it's easier to buy things that are stocked". But I feel like an individual purchase isn't going to make a noticeable difference into how much something is stocked, and your purchase loses the manufacturer money on that particular sale.

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